The Art of Booking Keynote Speakers: Tips and Strategies for Success

For someone who plans and hosts events, what else could possibly be the goal aside from a successful event? Just imagine having the ideal keynote speaker at your event and you find the audience enjoying themselves while they listen. What a joy! However, that successful event may not be as simple as that. The planning process will involve several steps and careful considerations. Also, since inviting a keynote speaker at the event could add to the perfect recipe for a successful event, let’s tackle some of the things we’re gonna need for it. 


1. Define your event’s objectives.

Before starting anything, it’s important to lay down your objectives for the event you’re planning. This can serve as your guide and framework all throughout. Setting objectives can also help you keep track of your progress and will make the whole planning process organized. Decide on a theme and the goals that your event is meant to accomplish and define your target audience.


2. Identify your audience.

Followed by defining your events’ objectives is identifying your audience. This is also crucial because you need to take into account your audience in making decisions for the event. Make it a goal that your audience makes the most out of the event by adding value to the experience they’ll have from attending. You need to take note of their information like preferences, demographics, expectations, and interest. That way, sourcing the perfect speaker for your audience becomes easier when assessing whether they’ll go along together.


3. Research potential speakers.

Once you’ve listed your event objectives and visualized your target audience, it’s time to research your potential speakers. Thoroughly look up speakers who might share the same interests as your audience or speakers within the relevant field or industry. This will make it easier for both the speaker and the audience to connect with one another. Also, make use of online sources from the web, your connections and networks, as well as speaker bureaus in doing your research. See to it that you check the speakers’ past engagements and performances to get a glimpse of their speaking style and ability to capture the audience. 


4. Assess the speakers’ credibility and reputation.

In doing this particular step of the event planning process, it would be useful to check out testimonials from the speakers’ past clients. You can also look for reviews from attendees who witnessed these speakers on stage. Another thing is by checking out their online presence on social media to get an idea of their influence and scope. When you have speakers who are credible and have a good reputation, they can complement your event and attract more attention.


5. Take into account the speakers’ availability and budget.

With speakers being the experts that they are, their speaking fees vary and their schedules can become packed. It’s important that you reach out to your potential speakers as early as possible to set up the date and time for their engagement at your event. Also consider if the speakers’ fees are within your budget. Weigh in the cost and value that your event and audience can get from the potential speakers. 


6. Personalize your approach to the speakers.

When it’s time to reach out to the speakers, be sure to personalize your way of approaching them. Carefully write out your proposal by listing reasons why you think they might be ideal for your event. Include and reference their past performances and credentials that aligns with the theme of the event. By doing this, you make an effort to express your genuine interest and the speakers will most likely commit to your event.


7. Clearly communicate with your speakers.

Once your speakers are booked, see to it that you have an open communication and transparency with them. Be ready to assist with their queries and questions. At the same time, communicate your expectations and other specifications with them. Let them know your particulars such as their speaking duration, presentation format, the logistics of the event, or activities that they will be participating in. It would also be helpful if you provide a detailed agenda and take into account their suggestions for the speaking engagement. 


8. Collaborate and support your speakers.

Lastly, it’s important to bear in mind that you need to have a good relationship with your speaker before, during, and after the event. To ensure this working relationship, collaborate with them all throughout. Plan out together the structure of their presentation, provide the necessary resources, information, and materials they might need. Be ready to help them if they have any concerns. You can also assist with their travel and accommodation arrangements to make it easier for them. That way, your speakers are all set and ready for the event and audience. 

Once everything is all set, prepare yourselves for a successful and impactful event! Keep in mind that booking the right keynote speaker is an art that requires careful consideration, research, and effective communication. By defining your event’s objectives, understanding your target audience, and conducting thorough research, you can find speakers who will elevate your event to new heights. By implementing the tips and strategies in this article, you can increase your chances of booking  the perfect keynote speaker who will inspire, engage, and leave a lasting impact on your audience.

Need help booking the perfect keynote speakers? Get to know our talented top keynote speakers! Check to see if there’s a match and we can start working together for the success of your event!